A few examples of Mobilizing
Here’s the gold standard: http://my.barackobama.com
In the following site, I like the idea of adopting five voters. I like the pictures of the five voters to the right (except one). And I like Michelle’s video (except it launches right away).
Yes, this is gratuitous highlighting of something we did in the fall, but Adopt Five was an innovative way to mobilize supporters for a specific goal: encouraging sporadic, but likely Obama supporters, to vote early. Everyone who signed up for Adopt Five was given five specific voters in their community and their job was to call them and make sure they vote. As the site shows, surrogates such as Michelle Obama were used to highlight the program, and the campaign used other converging campaign strategies to encourage usage. In the end, the lead that Obama took into election day in the Early Vote was insurmountable. ~27 Reasons
In this one, I like the How-To videos, the use of subtitles, and the subtle humor.
Minnesota voters use caucuses and a state convention to choose their party nominees, rather than traditional primaries. Al Franken’s “Feb 5″ site is a how-to on caucusing, from maps showing where to go to videos that both demonstrate and at some level parody the state’s antiquated caucus process. ~27 Reasons
In the following, I think it’s just mobilizing genius.
In response to media reports that jewish voters in Florida were not going to support Barack Obama, Sarah Silverman launched a site encouraging young Jewish voters to ’schlep’ to Florida to tell their grandparents to support Barack Obama. While the site was not an overwhelming success, it did draw a ton of attention. In the end, despite GOP efforts to the contrary, Jewish voters supported Obama by a larger percentage than they supported Kerry four years earlier. ~27 Reasons
I like Barbara’s widgets, even if they’ve been a bit abused.
Barbara Boxer’s campaign website
now has web widgets which enable supporters to help persuade others online or offline to support the senator. ~Acta Diurna
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